About us
KhayaalSe is owned and run entirely by women. Khayaal se means “with care”, and it is the only way we know how to do this work.
It began with messages. For years, relatives and friends abroad wrote to us from Manchester, Toronto, Dubai and Houston, each asking a version of the same question. Could someone visit Abbu’s grave before Eid? Could we arrange a deg for Ammi’s barsi? Could we send a photo, just so they could see?
Mehreen usually took the message. Rabia usually found a way to make it happen, through a caretaker we trusted at the graveyard or a cook who would start the deg at dawn. Afterwards we sent pictures, and the replies that came back were always some version of the same relief.
Slowly we realised how many families carry this quiet worry, and how few people they can trust with something so personal. So we gave it a name, an honest price list and a proper way of working. KhayaalSe is that same favour, made dependable.
KhayaalSe is a women-owned business, and by choice we don’t publish photographs of ourselves or our team. It is part of how we practise our faith. You will hear our voices on WhatsApp, you can read our names below, and you will see the work, which is what matters.
We are careful with evidence too: we photograph the grave and the food, not people’s faces.
Co-founder · Families and bookings
Mehreen is usually the first person you’ll speak to. She reads every request, replies on WhatsApp and makes sure nothing is agreed until you are completely sure.
Most of our families are waking up just as Lahore goes to sleep, so she keeps her phone close at night.
Co-founder · Operations in Lahore
Rabia makes things happen on the ground. She plans each visit and distribution, works with our caretakers and cooks, and checks every photograph before it reaches you.
If a detail isn’t right, she has it done again. She would rather be late than careless.
A team of women in Lahore, with outreach contacts for families abroad. On the ground we also work with graveyard caretakers and cooks we trust.
Mahnoor
Operations
Plans each visit and keeps our caretakers and cooks on schedule.
Sadia
Niyaz and kitchen
Agrees every menu with our cooks and checks the food before it leaves the kitchen.
Iqra
Family care
Answers on WhatsApp through the evening in Pakistan, when most families abroad are free to talk.
Areeba
Social media and community
Shares our work online, always with each family’s privacy in mind.
Hira
Evidence and quality
Checks every photograph and video before it reaches a family.
Amna
Accounts
Keeps prices, receipts and payments in order.
Noor
Scheduling
Books each visit and distribution around Eid, Fridays and family dates.
Zoya
Weekend family care
Answers messages at the weekend, when many families finally have time to talk.
Families usually reach us first through the outreach contact closest to them, in their own time zone. Every service itself is carried out by our team in Lahore.
Sana
Dubai, UAE
Hafsa
Istanbul, Türkiye
Maryam
London, UK
Ayesha
Houston, USA
The Prophet ﷺ taught that when a person passes away, their deeds come to an end except three: ongoing charity, beneficial knowledge, and a righteous child who prays for them (Sahih Muslim). Your duas and sadaqah can continue to benefit them, in sha Allah. We are simply your hands in Lahore.
Dua and Niyaz are carried out according to your wishes. We do not make promises about spiritual outcomes. We simply do what you ask, sincerely and with respect.
